Business groups are calling on social media platforms to tackle fake adverts selling counterfeit goods.
Some 70 major brands have been targeted by false ads on Facebook (FB), Instagram, YouTube and Google (GOOG) according to a report by the Transnational Alliance to Combat Illicit Trade (TRACIT) and the American Apparel and Footwear Association (AAFA).
The fake adverts can receive up to 250,000 views before they are detected says the report.
“It’s alarming that people are exposed to fraudulent advertisements for counterfeits while they’re thumbing through their social media accounts,” said TRACIT director general Jeffrey Hardy.
“The ads are so professional that they easily deceive consumers into thinking they’re getting a great deal. Instead, they’re being diverted to a rogue website that was built specifically to sell and distribute counterfeits.”