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Stylist and sandal entrepreneur Anita Patrickson is bringing her West Hollywood Amanu boutique’s signature in-store customization experience online.
“We get so many tourists who book for months in advance, and I thought there had to be a way to bring the experience to them, pulling in technology similar to what Nike ID and Vans use for their sneakers, but for my sandals,” she said, explaining her pivot to address the pandemic’s impact on sales in her Melrose Avenue store, which has reopened by appointment only.
Amanu is offering a web-based customization program (using a Shopify plug-in), that allows customers to follow steps to create their own styles using different materials and colors, with more than 50,000 potential combinations. The shoes ship out with standard measurements within a couple of days, along with a fit card to make size adjustments, and a complimentary two-day