The corporate rebrands that missed the mark

dhita yudha

A shattered Google logo
A shattered Google logo

Fiat Chrysler’s $50bn (£40bn) merger with PSA Group will create a new corporate entity called “Stellantis”, the carmakers announced on Wednesday, a word “rooted in the Latin verb ‘stello’ meaning to brighten with stars”. 

The businesses added that the new title “draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility”.

It is not uncommon for companies to rebrand, to signify a change in the corporate culture of the company; the leadership team, to communicate a brand’s new vision and message. But some name changes are better than others. Here are some of the more interesting rebrands of the past few years.

Yahoo to Oath to Verizon Media Group

When Verizon Communications bought Yahoo in 2017, it announced that it would bring AOL

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20 Genius Things Mark Cuban Says To Do With Your Money

dhita yudha

You might have heard this billionaire’s name, but who is Mark Cuban and how did he make his money? It’s possible you know him as one of the sharks on the hit show “Shark Tank,” but Cuban is more than just a TV personality — he’s also the owner of the Dallas Mavericks and a successful investor. In fact, Mark Cuban’s companies are so successful that he made his first million in 1990 after selling his business to CompuServe and then earned a $5.9 billion paycheck after he sold his online streaming audio service to Yahoo in 1999.

Cuban knows how to be rich and successful, and he isn’t afraid to share his insight. Check out Mark Cuban’s advice, so you can learn how to budget money and think like a billionaire.

Last updated: July 15, 2020

1. Be a Little Bit of a Risk Taker

Talk to any self-made

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