Virus Resurgence Sends A Clear Message To Small Businesses That The Future Remains Uncertain

dhita yudha

Small business owners are contending with some of the most trying economic conditions in recent memory. Suppliers are seeing their orders limited by a hobbled supply chain, shops and retailers are facing lower sales from a financially insecure client base and restaurants and bars are being forced to weigh the needs of their staff against the lower capacity imposed by socially-distanced dining areas.

But the most trying aspect of running a small business in the time of a pandemic is the reality that these conditions may continue for months on end. The U.S. and many other countries are already seeing a resurgence of infections and hospitalizations after just a few weeks of reopening measures.

Small Business Strife

The COVID-19 pandemic has put a halt to many business owners’ innate hopes for future growth. A recent article from William Dunkelberg, the Chief Economist for the National Federation of Independent Business, describes

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White House ‘red zone’ warning, DeSantis ‘pretty good shape’ message, and, oh, crowded primaries

dhita yudha

It’s Monday, July 20. Fifty-one years ago today, Apollo 11 landed two men on the moon. Today, the nation is asking its people to follow much simpler science and halt the spread of the coronavirus.

One small step might be to wear a mask. It may also take another shutdown in parts of Florida, where Miami-Dade, Broward and Hillsborough counties represented 41% of new cases in the state last week. And it takes a messaging strategy that persuades.

Our moon shot: We now know three things: mask wearing and social distancing must become the norm, the investment into contact tracing and rapid testing must be done in exponentially higher numbers than they have been in Florida, and government must make available isolation hotels for those who test positive and do not have a place to quarantine.

Let’s take a look at where Florida policy is in that context.

We’re a

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