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EXCLUSIVE: Claudia Rosencrantz and Adrian Woolfe, two TV industry veterans who turned Who Wants To Be A Millionaire? into a global phenomenon, are launching a CNN-style entertainment news network as an offshoot of their Studio 1 production outfit.
The duo have gone live with LIT across YouTube, Instagram, Facebook and Twitter, and are pitching the U.S.-focused channel as a destination for social media savvy youths who are hungry for a sideways take on news involving their favorite TV, movie and music stars, and online influencers.
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LIT is currently broadcasting live for an hour every weekday, but the ambition is that, within the next three years, it will ultimately evolve into a 24-hour rolling news proposition with operations around the world. As well as broadcasting on social media, LIT is in discussions with most major platforms about distribution, and it