Brands Must Embrace the Novice Consumer + Experience Matters Online

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The footwear industry has struggled with a sales slump during the pandemic, but the outdoor market has performed well — even seeing substantial growth as the weather has improved. Today, FN hosted several industry experts in its latest virtual roundtable discussion, presented by Afterpay, about what is to come for the outdoor industry and its consumers.

In “Outdoor & Fashion: The New Frontier — How Reinvention Will Reshape The Market,” executives from Birkenstock, Merrell, NPD Group and Afterpay came together for a conversation about both short- and long-term trends. With more consumers participating in sporting activities and shopping differently, the industry is facing a new retail landscape.

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FN senior outdoor and athletic editor Peter Verry moderated the conversation. He was joined by Melissa Davis, chief revenue officer at Afterpay; David Kahan, CEO at Birkenstock; Chris Hufnagel, global brand president

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