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Everyone’s doing it — shopping online. As the pandemic continues to escalate, e-tailers will have access to more consumer dollars than ever before. However, brands and retailers that offer enhanced shopping experiences with free services such as personal stylists to fit specialists are likely to grab a bigger share of this burgeoning market.
While most sites attempt to make the buying process as seamless as possible by posting lengthy lists of frequently asked questions (FQA) and answers, others take shopping to the next level with live chats by online or by phone, with knowledgable customer service representatives.
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Meanwhile, some continue to lure shoppers with free shipping offers and liberal return policies. In one go-the-extra-mile example, Lands’ End noted a customer recently discovered an item purchased in 2000 that was misplaced during a move. The company took it back and