Built on the World’s Leading CDP, Segment Data Lakes Provides Businesses with the Foundation Needed for Advanced Analytics, AI and Machine Learning
SAN FRANCISCO, Sept. 08, 2020 (GLOBE NEWSWIRE) — Segment, the world’s leading customer data platform (CDP), today announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives.
“We all know that customer data creates a competitive advantage, but what companies sometimes fail to recognize is that the quality of their data architecture will determine just how significant that advantage really is,” said Tido Carriero, Chief Product Development Officer at Segment. “Segment Data Lakes gives data scientists the foundation they need to unlock the